Senior Nutrition Program is Rebranded as 'Meals That Connect'
Local organization updates identity and marketing materials through a free rebrand
SAN LUIS OBISPO, CA – Meals That Connect, formerly Senior Nutrition Program of SLO County, is ramping up their efforts to feed seniors in San Luis Obispo County with a completely new brand, including a new name.
Meals That Connect is a nonprofit organization that provides seniors 60 and over with free hot meals throughout SLO County. Daily, noontime meals are served to 1,800 seniors at 10 locations in the county and delivered to seniors who are homebound. Fourteen percent of seniors are food insecure in SLO County.
“There is a large population of seniors in SLO County who need our services,” said Elias Nimeh, executive director of Meals That Connect. “We’re not only providing nourishing meals to seniors, we’re providing human contact and daily connections they wouldn’t otherwise have.”
The nonprofit meals don’t just provide necessary nutrition to the seniors in the county they also provide a community. Every weekday, seniors gather together at dining rooms throughout the county to eat together, share stories and build friendships. For those who are unable to leave their homes, volunteers personally deliver meals, using those visits as opportunities to check in on the seniors.
The new brand was launched after the completion of Verdin’s 24-Hour Give. Meals That Connect was chosen as one of two finalists for the 24-Hour Give and won through online public voting. In addition to a new name and logo, the organization received brand messaging, a new website, social media accounts, an advertising campaign including advertising space, and a PSA, all completed in 24 hours.
“This rebrand has brought new life into our organization,” continued Nimeh. “The new name truly reflects what the organization does, we’re so much more than meals. The new branding will allow us to better get the word out about our organization serve even more seniors in need.”
Meals That Connect is a nonprofit organization serving daily nutritious meals to seniors in San Luis Obispo County. The organization was founded in 1965 and incorporated as a nonprofit in 1991. In addition to serving noontime meals in ten community service centers around the county, Meals That Connect delivers meals to homebound seniors. The connections made at the community service centers decrease isolation and improve socialization among the senior community. For more information on Meals That Connect, please visit www.mealsthatconnect.org.
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